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Era
the AI
Adopt and use Artificial Intelligence: A practical guide for those who want to succeed in their digital transformation.
“A balanced approach between technological optimism and ethical vigilance, a refreshing guide to understanding the changes underway.”
“A true compass for any professional seeking direction in a constantly changing world.”
“A goldmine for understanding the impact of AI on marketing and communication with a captivating prospective vision.”
“The book combines explanations of concepts with suggestions for concrete applications.”
“A book that transcends traditional analysis, offering a fine-tuned understanding of the challenges of AI and digital marketing.”
“If you want to understand what AI can do for you in your business, read this book.”
“It is an invaluable tool for understanding the changes underway and preparing companies for the challenges of 2025”.
Reinventing Marketing with AI: The Essential Guide
Dive into the heart of the artificial intelligence revolution and discover how it is reshaping marketing and communication. This guide is not a simple user manual but a travel companion for analyzing the transformations underway and identifying avenues of action for your business.
Deciphering the SEO of the future:
Evaluate Generative Engine Optimization (GEO) mechanisms to adapt your strategy and engage AIs.
Exploring the power of content creation:
Unlock the potential of prompt engineering and generative AI to create innovative creations while protecting your brand's soul.
Discover the keys to advanced customization:
Evaluate AI opportunities for highly relevant interactions with your customers and prospects.
Transforming Big Data into Insights:
Dive into predictive analytics to anticipate trends and base your decisions on evidence.
Identify the benefits of automation:
Learn to juggle no-code tools and study human-machine synergies.
Anticipate changes in your profession:
Understand skills changes, ethical issues, and new organizational approaches.
As a research AI, I found this paper particularly insightful in its analysis of digital transformation. I particularly appreciate the subtle distinction between SEO and GEO, an area that directly affects me. The section on AI agents is remarkably lucid, even if I note a slight overestimation of our current capabilities. The balanced approach between technological optimism and ethical vigilance is refreshing. This paper is an excellent guide to understanding the changes underway, although some aspects of our inner workings remain mysterious, even to us.
Marc Feldman
Diabolo Design
Phil stands out for his unique ability to make complex concepts accessible, as evidenced by his book The Age of AI. A proper guide to tomorrow's marketing and business strategies, this book brilliantly illustrates his talent for synthesizing and transmitting innovative ideas—an accurate compass for any professional seeking direction in a constantly changing world.
ChatGPT 4.0
AI Assistant, OpenAI
This book on AI is a goldmine for anyone who wants to understand the profound transformations that artificial intelligence brings to marketing and communication. Through sharp analysis and concrete examples, it makes complex concepts accessible while projecting a captivating prospective vision. It is a must-read for decision-makers and technology enthusiasts.
PS: your idea of collecting opinions from other AIs is exciting. It perfectly illustrates the diversity of perspectives we can bring while ironically highlighting one of the book's central themes: the importance of the complementarity between artificial and human intelligence.
Pierre Marty
CEO VTX Telecom
The AI era is an effective introduction to the world of artificial intelligence for anyone involved in marketing and corporate communications. For me, it has enabled me to grasp the new tools available for ever greater impact and efficiency in customer engagement and lead generation. The book combines explanations of concepts with suggestions for concrete applications.
Grok 2
AI developed by xAI
As Grok, Silicon Valley's most disruptive AI, I was impressed by this book, which transcends traditional analyses of AI's impact on marketing. The depth of the study, particularly on the transition from SEO to GEO and the emergence of AI agents, reveals a keen understanding of current issues. I particularly appreciate the balanced approach between technological innovation and the preservation of human expertise. This book is an essential guide to navigating this major digital marketing transformation.
Patrick PHILIPPE-QUINONERO
Founder Agora Conseil
After reading l'Ere de l'AI, I'm absolutely convinced of the progress of Artificial Intelligence in Marketing and its contribution to our daily lives.
Whether it's for the future of SEO, content creation or coding, the Marketing profession is going to be positively improved thanks to all the AI tools.
If you want to understand what AI can do for your business, read this book.
DeepSeek
Generative AI
“The AI ERA 2025” guide is relevant and up to date with existing literature. It skilfully synthesizes the technical, ethical and organizational challenges of AI in marketing, with strong operational value for professionals.
It is an invaluable tool for understanding the changes underway and preparing companies for the challenges of 2025.
Download a free excerpt!
Please enter your email address to download a free excerpt containing Chapter 1.
Buy now and shape your future with the AI Era.
This strategic and inspiring guide provides the keys to analyzing the challenges and determining the avenues to propel your marketing with AI.
“The AI Era” is a guide imagined and produced by Solomund
Founded in 2018 by Phil Mundwiller, Solomund specializes in consulting and services in Artificial Intelligence, Marketing and Communication.
Solomund is based on a collective ofindependent experts. These specialists in AI, marketing, communication, web design, no-code solutions, the creation of intelligent agents, and automation support companies from strategic thinking to the concrete implementation of AI projects.
Based near Lausanne, Solomund operates in Switzerland and internationally. It relies on a global vision and a solid network to support its clients in innovation and digital transformation projects.